I was commissioned to create branding for Welsh Wanderer, a TikTok creator who explores Wales by reviewing hiking trails, scenic spots, and local food experiences. The client needed a logo that felt rooted in Welsh culture while still being modern, eye-catching, and adaptable for digital platforms.

The identity centres around a stylised dragon mark, inspired by the iconic Welsh dragon but simplified for a clean, contemporary look. The dragon also doubles as the initials WW for “Welsh Wanderer,” making the logo versatile and memorable. A bold red and magenta colour scheme was chosen to reflect national pride while giving the brand a vibrant, energetic presence.

I created logo variations suitable for both digital and print applications, tested across merchandise (mugs, tote bags, stickers) and social media graphics. The flexible design ensures recognisability at any scale, from TikTok profile icons to large-scale promotional use.

The final branding gave Welsh Wanderer a distinctive and professional identity that connects strongly with Welsh culture. The dragon-inspired design is instantly recognisable and provides a consistent brand presence across TikTok and beyond, helping the creator build a loyal following.