I was commissioned to design the brand identity for Ocean Reach, a coastal Airbnb located in Porthcawl, South Wales. The client wanted a sophisticated yet welcoming identity that reflected the property’s premium guest experience and stunning seaside location.

The identity uses refined, minimalist typography with a focus on elegance and clarity. A calming blue palette was chosen to represent the ocean and coastal lifestyle, while paired monochrome variations provide versatility across applications. The branding aims to communicate tranquillity, comfort, and luxury — values central to the Airbnb’s offering.

I created a full logo suite with colour and monochrome versions, tested across real-world applications such as signage, guest welcome packs, door tags, merchandise (mugs), and digital platforms. Care was taken to ensure the brand looked equally professional both online and in print.

The final branding gave Ocean Reach a cohesive, professional identity that elevates its Airbnb presence. The design captures the beauty of Porthcawl’s coastline while providing guests with a memorable and trustworthy brand experience from the moment they book through to their stay.