I was commissioned to design the branding for Imogen Unfiltered, a TikTok creator who shares content about autism, daily life, book talk, creativity, and the challenges of navigating your 20s. The client wanted a logo that was eye-catching, modern, and playful while still feeling professional for cross-platform use.

The logo uses a bold, block-style typeface to represent confidence and clarity, paired with a bright pink palette that reflects Imogen’s energetic and creative personality. The flower icon within the letter “O” adds a touch of individuality and softness, balancing the strong typography with a fun, approachable detail — much like her unfiltered and authentic content.

I developed logo variations across a vibrant colour suite, tested in real-world and digital applications such as social media headers, merchandise, and stationery. The design ensures strong visual recognition whether used on TikTok, Instagram, or printed collateral.

The final identity gave Imogen Unfiltered a strong, cohesive brand that mirrors her personality and connects with her growing online community. The bold yet playful look captures the balance of authenticity and creativity that defines her content.