Eurovision’s New Logo

After 25 years of glitter, flags and key changes, Eurovision has unveiled a new logo — and fans aren’t exactly singing its praises.

The iconic heart-shaped emblem, synonymous with sequins, chaos and continental unity, has had a long-awaited refresh. But instead of applause, the internet has responded with confusion, memes and… yoghurt jokes.

Apparently, after a quarter of a century, Eurovision decided to go minimalist. The result? A look that’s clean, modern, and very, very corporate — but perhaps too clean for a show that’s built on camp and chaos.

25 Years Later — A New Tune for Eurovision’s Identity

The previous logo, introduced in 2004, had a distinctive handwritten style with a heart in the middle of the word “Eurovision” containing the host country’s flag. It was expressive, playful, and full of personality — exactly what you’d expect from a show that once gave us ABBA, Conchita Wurst, and a man in a hamster wheel.

The new design, however, strips much of that away.
Gone is the messy charm of the brush-script lettering. In its place: a sleek, geometric wordmark, with a rounded sans-serif font and a simplified heart symbol.

It’s the kind of design that screams “brand guidelines”, not “Balkan power ballad”.

And that lowercase ‘e’? It’s become the talking point. Some say it looks unbalanced. Others say it’s trying too hard to be friendly. Most people just… don’t like it.

“Pampers chic” and “Müller Light vibes”

Naturally, the internet did what it does best — it memed.

On X (formerly Twitter), users compared the new look to the Pampers logo, pointing out the teal-to-turquoise palette and soft curves that wouldn’t look out of place on a baby-care product.

Others joked that it had “Müller Light yoghurt energy” — gentle, pastel, and strangely hygienic.

It’s hard to ignore the resemblance. The new Eurovision wordmark has that ultra-smooth, corporate-wellness aesthetic that feels more “brand of probiotic drink” than “international song contest with pyrotechnics and sequins”.

For a show famous for glitter, drama and unapologetic weirdness, this new logo feels… a bit beige.

Why Fans Are So Protective of the Old Logo

Eurovision fans are loyal — sometimes to the point of obsession — and the visual identity is part of that. The heart logo and handwritten wordmark became an emblem of inclusion and joy, instantly recognisable across Europe (and beyond).

The rebrand feels like it’s trying to bring Eurovision in line with modern corporate design trends — lowercase letters, rounded fonts, minimalist layout — but in doing so, it risks losing the individuality that made it iconic.

It’s a reminder that not every brand needs to go “clean and simple”. Some identities thrive on excess. Eurovision, of all things, should embrace that.

A Case of Over-Designing the Undesigned

There’s a wider conversation here about how so many major brands have flattened their logos in the name of “modernisation”. From Burger King to Burberry, everyone’s chasing a minimalist aesthetic that works well on mobile screens but sometimes strips away character.

Eurovision’s new logo might work in digital formats — it’s easy to animate, clear at any size, and adaptable for each host nation. But it also feels like it was designed to avoid offending anyone — which, ironically, is very un-Eurovision.

Design Is About Feeling — and Fans Aren’t Feeling It

At its core, Eurovision is about connection, chaos and collective joy. It’s over the top by nature — and that’s its magic. The new logo, while technically polished, feels too restrained, too quiet, too “brand-safe” for a contest that celebrates weirdness.

Design should make people feel something. This one mostly makes people feel… meh.

Final Verdict

Refreshing a brand after 25 years is no small feat, and visually, Eurovision’s new logo ticks the right boxes for scalability and consistency. But emotionally? It misses the mark.

Maybe in time it’ll grow on us — or maybe, like a catchy but forgettable entry from San Marino, it’ll fade into the background.

For now, though, the verdict is clear:

Eurovision’s new look might be clean, but it’s lost the sparkle that made it sing.

Design takeaway:
Sometimes a little chaos is the most memorable design choice of all.