Duolingo’s AI-First Shift: Replacing People With Bots and the Human Cost of Progress

When Duolingo announced it was going “AI first,” the tech world applauded. But behind the fanfare of efficiency, scale, and innovation lies a more uncomfortable truth — one that’s becoming all too familiar. People are losing their jobs to AI. And it’s not just any people. It’s the educators, the writers, the curriculum designers — the very heart of what once made Duolingo feel human.
In early 2024, Duolingo quietly laid off a significant portion of its contract workforce, many of whom were language and learning experts. In their place? AI. Specifically, OpenAI’s GPT models, retooled and rebranded as chatbots and content generators, capable of producing lesson plans, quizzes, and dialogue scripts with lightning speed. The company celebrated the shift as a way to scale globally and improve personalisation. But what happens when “personalisation” comes at the cost of actual people?
The Ironic Human Cost of Language Learning
Duolingo was built on the promise of making language education accessible to everyone. Its quirky owl mascot, streak reminders, and gamified lessons made it feel less like a classroom and more like a conversation. But now, that conversation is increasingly one-sided.
Replacing expert linguists with AI might make business sense, but it removes the very soul of language learning. Language is cultural. It’s full of nuance, humour, awkward pauses, and real-world context. No AI can replicate the feeling of a human explaining why a phrase matters, or how it changes in different regions, or when it’s appropriate to use.
The irony? Duolingo’s users want to learn language to connect with others. And now, they’re doing it through systems that remove the people from the process.
AI Anxiety and Job Insecurity
Duolingo’s move is just one example of a growing fear across creative and educational sectors: that AI isn’t just a tool, but a replacement. The educators let go weren’t underperforming — they were simply no longer needed, because machines could do the job faster and cheaper.
This has sparked an ethical conversation: should tech companies use AI to support human workers or replace them entirely? And what message does it send when one of the most influential edtech companies in the world chooses the latter?
For many, it’s a chilling sign of what’s to come. If even education — a field deeply rooted in empathy, connection and understanding — is being automated, what’s safe?
Users Still Want People
Despite the shiny new AI features, not all users are on board. Many learners find the chatbot interactions stiff, repetitive, or emotionally hollow. Some have shared on forums that they miss the personal touches — the cultural notes, the humour, the sense that someone real was behind the lesson design.
There’s also growing concern about the way AI learns from user data. With less human oversight, who decides what’s accurate, respectful, or culturally sensitive? When humans are removed from the loop, the risk of bias or misinformation increases.
What’s Next?
Duolingo may be leading the charge, but it’s not alone. Across the tech world, we’re seeing similar stories play out: human jobs vanishing in the name of progress. The question isn’t whether AI will be part of our future — it already is. The question is: what kind of future are we building? One where humans work with AI? Or one where they’re replaced by it?
For all its clever gamification, Duolingo might have underestimated one thing: people don’t just want to learn language. They want to feel seen, heard, and understood. And that’s something no AI — no matter how advanced — can truly replicate.
Perhaps it’s time to remember: the most powerful learning tool of all is still a human being.
Dead Internet Theory: Are We Talking to Real People Anymore?

In recent years, a once-fringe idea known as the Dead Internet Theory has gained surprising traction. It speculates that much of the internet as we know it today is no longer driven by human interaction, but by bots, AI-generated content, and algorithms designed to simulate engagement. Now, with platforms like Instagram (under Meta) rolling out AI-powered chatbot profiles that users can interact with in their DMs, this eerie theory feels less like sci-fi paranoia—and more like a sign of things to come.
Instagram’s new AI profiles are designed to behave like real users. You can talk to them, joke with them, ask them questions. Some even mimic celebrity personas or influencers. To many, they seem harmless, even fun. But when AI becomes indistinguishable from real people in digital spaces that were once rooted in human connection, we have to ask: what does this mean for the future of how we communicate?
There’s already a creeping sense of unreality across social media. Between bots inflating likes, deepfake videos, algorithm-driven content and now AI personas pretending to be your virtual mate, it’s becoming harder to tell what’s real and what’s manufactured. Platforms like X (formerly Twitter) are flooded with AI-generated content. Facebook’s feed is often filled with recycled posts or engagement bait. Instagram’s polished reels are increasingly edited, filtered, or AI-assisted. In this world of synthetic interaction, how do we find authentic connection?
Meta’s AI chatbot profiles take the uncanny valley one step further. Instead of just showing us content, they now talk to us—imitating personalities, offering companionship, mimicking emotional intelligence. While this might serve as novelty or entertainment, it risks undermining our capacity to communicate with and relate to actual people.
There’s also a darker consequence: AI chatbots don’t just fill space—they shape conversations. They can be programmed to nudge political opinions, suggest products, or reinforce brand loyalty under the guise of friendly conversation. In other words, they’re marketing tools disguised as people. The more users engage with these AI profiles, the more Meta learns—about us, our preferences, our vulnerabilities.
And here lies the connection to the Dead Internet Theory. If more and more online interactions are with algorithms and artificially-generated responses, the internet loses its original identity as a democratic space for human expression. It becomes a carefully engineered simulation, a network of walled gardens run by corporations, designed to monetise attention and manipulate behaviour.
This isn’t to say AI has no place in our digital world. Used ethically, it can enhance creativity, accessibility and even mental health services. But when AI replaces genuine interaction, it begins to erode the fabric of what made the internet revolutionary in the first place—human connection.
So next time you’re chatting in your Instagram DMs, you might want to ask: Am I really talking to someone… or something?
Because in the dead internet age, the line between user and illusion is growing fainter by the day.
From Blisters to Buckingham Palace: My DofE Gold Journey

I can officially say… I’ve completed my Gold Duke of Edinburgh’s Award! And to top it all off, I had the absolute honour of being invited to Buckingham Palace for the Gold Award ceremony. I still can’t quite believe it! After 18 months of hard work, commitment, and pushing myself beyond my limits, I stood in the gardens of the Palace and met Prince Edward, the King’s brother, to celebrate the journey I’ve been on.
What a journey it’s been.
Here’s a look at what went into achieving my Gold Award:
🎓 Skills Section
I started by doing a Propaganda and Persuasion course at Cardiff University, diving into the world of communication, influence, and media. From that, I created the blog that you can read here! What started as part of the award has become something I truly love—and I’ve continued writing ever since.
🏃♀️ Physical Section
My physical section began with running an hour a week… which quickly spiralled into a full-on love for running! I entered events like the Cardiff Half Marathon, Paris 10k, London 10k, and the Run 4 Wales 10k Series. What began as a requirement turned into a lifestyle—and now, a big part of who I am.
🏕️ Residential Section
I volunteered with the Urdd at Llangrannog, supporting children aged 8–12 while brushing up on my Welsh. It was such a rewarding week, and I even met my now best friend, Lilly, who was there as a volunteer teacher. The memories and connections from that trip will stay with me forever.
🥾 Expedition Section
This was brutal but unforgettable. I completed both the practice and qualifying expeditions in the Brecon Beacons as part of a team of five. Over four days, we covered 68km (42 miles), from Lakeside Llangors to Fairfield Abergavenny—through rain, wind, and two thunderstorms.
Despite one teammate’s boots falling apart and another’s bag breaking, we supported each other through every step. I camped for three nights, all while recovering from wisdom tooth surgery just two days before, dealing with 7 blisters, bruises, insect bites, a splinter, and even lost feeling in my right pinky toe. And yes—we saved a lamb that had gotten stuck in a fence! 🐑
The expedition tested me in every possible way, but I came out stronger, more resilient, and full of pride.
🌟 Volunteering Section
I volunteered for a year with a Guiding group in Ynysmaerdy, working with girls aged 9–12. I helped plan sessions, run workshops, and support the next generation of young women. It was such a meaningful experience to be part of their journeys too.
Just two days before the Buckingham Palace ceremony, I was involved in a four-car accident—something that’s still shaken me up. I’m dealing with the aftermath, sorting out insurance and finding a new car, but despite all that chaos… I still showed up at the Palace, stood tall, and celebrated this huge achievement.
I’m incredibly grateful to Girlguiding Cymru for their support throughout my DofE journey. This experience has been life-changing—from building confidence and resilience to discovering my passions and learning what I’m truly capable of.
Through every ache, challenge, and unexpected twist, I kept going. And now, I’ve finished my Gold Award.
From muddy boots and bruises to a dress at the Palace—I did it. 👑✨
Why I Donate Blood — And Why You Should Too

This week, I rolled up my sleeve and donated blood with the Welsh Blood Service — something that’s become incredibly close to my heart. Every time I do it, I’m reminded of just how powerful and life-changing a single act can be.
One blood donation can save up to three lives. That’s three people who get more time, more chances, more hope — all from a simple appointment that takes less than an hour. For me, it’s personal. Blood donation has made a real difference in my life and my family’s story, and I’ve seen first-hand how important it is.
I’m currently running the Cardiff Half Marathon in support of the Welsh Blood Service, but I’m not asking for money — I’m asking for something even more meaningful:
👉 If you’re able to, please consider booking a blood donation.
And if you do, I’d be so grateful if you booked through my personal link so I can see the difference we’re making together:
🔗 DONATE HERE: https://wbs.wales/RunningC
Together, we can do something small that means the world to someone else. If you’ve never donated before, now is a great time to start. And if you’re a regular donor — thank you. You’re a hero, truly. 🩸
Let’s save some lives. 💪
Cardiff Half Marathon 2025: Welsh Blood Service

I can’t quite believe I’m saying this—but I’m doing the Cardiff Half Marathon again this year. After what happened last time, it’s honestly a huge step, and not one I’m taking lightly.
Last year’s race ended with me in the medical tent and then a wheelchair, after pushing through the final kilometres with a hamstring injury that turned out to be more serious than I realised at the time. I couldn’t walk properly for weeks afterwards, and I’ve been in rehab ever since—still going to physio regularly and building myself back up, bit by bit.
So yes, I’m nervous. Really nervous. It’s hard not to replay those moments in my head, especially knowing how much of a physical and emotional toll that race took on me. But something in me knows I need to come back—not just to face the fear, but to reclaim that finish line in my own way.
This year, I’m proud to be running the Cardiff Half Marathon Run 4 Wales in support of the Welsh Blood Service.
I’m not asking for sponsorship or financial donations — instead, I’m asking something even more meaningful: if you’re able to, please consider donating blood.
One donation can save up to three lives. It certainly made a difference to mine.
🩸 If you do choose to donate, I’d be really grateful if you could book through my personal link so I can see the impact we’re making together:
👉 https://wbs.wales/RunningC
💬 Curious about why this cause means so much to me? You can hear my family’s story here:
🎥 Everyday Heroes
This race is personal in more ways than one. It’s about recovery, resilience, and running for something bigger than myself. Thank you so much for reading — and even more so if you’re able to give. Every drop really does matter. 🩸
Newport 10k 2025: My First 10k Race Back!

This weekend, I completed my first 10k race back since my injury—and I couldn’t have asked for a better place to do it than at the Newport 10k! Honestly, leading up to the race, I was nervous. The fear of re-injuring myself was definitely in the back of my mind, and it took a lot of mental strength just to get to the start line.
But once I got going, I quickly realised how far I’ve come. I could feel real improvement and strength back in my legs—something I wasn’t sure I’d ever fully get back during those tough recovery months. That being said, I’m also aware that there’s still work to do. I’m still attending physiotherapy sessions regularly, and I know this journey isn’t finished yet.
Crossing that finish line meant more to me than just completing another race—it symbolised resilience, patience, and the slow but steady progress that’s brought me back to doing what I love. I’m proud of how I handled the race, and even more excited for what’s ahead. The comeback is definitely underway!
Katy Perry in Space: Inspiration or Marketing Gimmick?

When news broke that Katy Perry was among a group of women sent to space as part of Jeff Bezos’ Blue Origin space tourism programme, the headlines came thick and fast. A pop star in space? It sounds like something straight out of a sci-fi musical. But behind the daisy tributes and the staged reverence for “Mother Earth,” many are left wondering: was this truly a mission of exploration, or just another glossy PR stunt dressed up as history?
Let’s be clear: space travel is one of humanity’s most extraordinary achievements. It’s about pushing boundaries, discovering the unknown, and, ideally, bettering life on Earth through scientific progress. So when a high-profile celebrity boards a spaceship not to conduct research, but seemingly to promote a tour and pose with a flower for Instagram, the symbolism gets… murky.
Yes, it was billed as an “all-female crew” and a “tribute to empowerment,” and of course, it’s important to celebrate women in space. But are we celebrating the right ones? Suni Williams, a seasoned astronaut, was literally stuck in space for nine months in 2023 due to spacecraft issues—a harrowing, heroic ordeal that received a fraction of the media coverage Katy Perry’s short, curated jaunt did.
There’s also something deeply contradictory about praising the Earth from space, while contributing to the emissions-heavy industry that is commercial space tourism. These flights are not carbon neutral, and for all the talk of love for the planet, rocketing pop stars to the edge of the atmosphere for a selfie feels like more of a spectacle than a statement.
And let’s not forget who’s behind this. Jeff Bezos’ Blue Origin is not just about the wonder of space—it’s a business. A luxury offering for the ultra-wealthy to “experience the overview effect” while the rest of us are grounded, dealing with the real effects of climate change and economic disparity. It’s a new frontier, sure—but one increasingly defined by who can afford to play astronaut for a day.
So what was Katy’s journey really about? Promoting a tour? Boosting a brand? Making headlines? Probably all three. But it certainly wasn’t about advancing science or helping humanity understand the cosmos.
At a time when real astronauts are quietly risking their lives and conducting meaningful research above our heads, the glamorisation of celebrity space trips risks cheapening the entire endeavour. If this is the future of space travel—more influencer campaign than interstellar innovation—maybe it’s time we asked whether we’re truly reaching for the stars, or just staging another photo op.
April Fools' in the Age of AI: How Brands Fooled Us with AI-Generated Pranks in 2025

April Fools’ Day has long been a stage for brands to showcase their creativity through playful pranks and faux product launches. In recent years, the advent of artificial intelligence (AI) has provided companies with new tools to craft increasingly convincing and elaborate hoaxes. The 2025 April Fools’ Day was no exception, with several brands leveraging AI-generated images and concepts to fool and entertain their audiences.
Razer’s AI-Powered ‘Skibidi’ Headset
Gaming hardware giant Razer introduced the “Razer Skibidi,” touted as the world’s first AI-powered brainrot translator headset. This fictional device claimed to translate “Zoomer gibberish,” allowing seamless communication across generations. Accompanied by realistic AI-generated promotional images, the prank was convincing enough to spark discussions among tech enthusiasts.
ElevenLabs’ ‘Text to Bark’ AI Translator
AI voice platform ElevenLabs unveiled “Text to Bark,” an AI translator designed to facilitate communication between humans and dogs. The concept, supported by AI-generated visuals, captured the imagination of pet owners and tech aficionados alike, blurring the lines between reality and fiction.
Yahoo’s ‘Grass-Tufted’ Keyboard
Yahoo announced a keyboard adorned with real grass tufts, aiming to bring users closer to nature during their computing experience. The accompanying images, generated using AI, were so lifelike that many users were momentarily convinced of the product’s existence.
IKEA’s Linear Store Design
IKEA humorously proposed a new store layout featuring a single, linear path to prevent customers from getting lost. The AI-generated design visuals were detailed enough to make the prank plausible, showcasing the potential of AI in architectural mock-ups.
The Ethical Debate Surrounding AI-Generated Pranks
While these AI-driven pranks demonstrate the innovative potential of artificial intelligence in marketing, they also raise ethical considerations. Some critics argue that using AI-generated images for April Fools’ jokes may inadvertently contribute to misinformation or diminish the value of genuine artistic creation. Concerns have been voiced about the potential for AI to replace human artists and the importance of compensating creators fairly.
Conclusion
The integration of AI into April Fools’ Day campaigns has elevated the sophistication and believability of brand pranks. As companies continue to explore the capabilities of AI in marketing, it is crucial to balance innovation with ethical considerations, ensuring that such technologies are used responsibly and that human creativity remains valued in the digital age.
Why Does Wingdings Exist? The Strange History of the Internet’s Weirdest Font

Why Does Wingdings Exist? The Strange History of the Internet’s Weirdest Font
If you’ve ever scrolled through a font list on your computer, you’ve probably come across Wingdings—a bizarre collection of symbols, arrows, and strange pictographs instead of letters.
But why does Wingdings even exist? Who created it, and why would anyone need a font that replaces text with tiny pictures?
Let’s dive into the surprisingly fascinating history of Wingdings and its strange influence on the internet.
The Birth of Wingdings: A 90s Design Hack
Wingdings was created in 1990 by Charles Bigelow and Kris Holmes, the same designers behind the Lucida font family.
At the time, computers didn’t have emoji, Unicode, or easy access to special symbols. So, Microsoft needed a way to include commonly used symbols—like arrows, checkmarks, and hands—without making users insert images manually.
Solution? A font where letters were replaced with symbols!
In 1992, Microsoft included Wingdings as a default font in Windows 3.1, giving users a quick and easy way to insert icons into their documents.
Why Was Wingdings Useful?
Before modern UI design tools, Wingdings had several practical uses:
Graphic Design Shortcuts – Designers could type symbols directly instead of drawing them.
Bullet Points & Checklists – Before proper bullet point features, Wingdings was a hacky way to add them.
Early Pseudo-Emoji – Before Unicode emoji, Wingdings symbols were used in messaging and emails.
Printing & Signage – Businesses used Wingdings to create simple, printable icons for signs.
Even though it seems random today, Wingdings was a useful tool in the early days of computing.
The Wingdings Conspiracy Theories
For such an innocent-looking font, Wingdings has a weird history of conspiracy theories—especially in the early 2000s internet era.
The 9/11 Conspiracy
One of the biggest internet urban legends was that if you typed “Q33 NY” (supposedly a flight number of one of the planes that hit the Twin Towers) in Wingdings, it displayed:
☠️ ✈️ 🏙️ ✡️
A skull, an airplane, two towers, and a Star of David—leading conspiracy theorists to claim it was a hidden message about the attacks.
Reality? “Q33 NY” was not a real flight number, and the symbol arrangement was just a creepy coincidence.
🔺 The Anti-Semitic Accusation
Another controversy arose when people typed “NYC” in Wingdings, and it showed:
☠️ ✡️ 👍
A skull, a Star of David, and a thumbs-up—leading to accusations that Microsoft had hidden anti-Semitic messages in the font.
Reality? Microsoft later stated that Wingdings was randomly assigned, with no intentional messages.
Why Wingdings Is Still Around
Even though modern technology no longer relies on Wingdings, it still exists on most computers today.
Legacy Support – Some old documents still use Wingdings, so Microsoft keeps it available.
Internet Meme Culture – People love using Wingdings as a joke font for weird messages.
Aesthetic & Nostalgia – Some designers and artists use Wingdings for its retro tech vibe.
Final Thoughts: A Font That Became an Icon
Wingdings started as a simple design tool but has since become a strange relic of internet history. It’s been useful, controversial, and even conspiratorial, making it one of the most accidentally famous fonts ever created.
So next time you see Wingdings, remember—it’s not just a weird font, it’s a piece of digital history.
The "Woke" Keywords Ban: What It Means for the Future of Media, Free Speech, and American History

In a move that has ignited significant debate, President Donald Trump’s administration has mandated the removal of so-called “woke” keywords from federal agency websites. This directive targets terms such as “diversity,” “equity,” “systemic,” and “sense of belonging,” aiming to eliminate language associated with diversity, equity, and inclusion (DEI) initiatives. (Financial Express) While proponents argue this action counters divisive ideologies, critics contend it poses serious threats to free speech, the integrity of broadcasting media, and the acknowledgment of historical achievements by marginalized groups.
Implications for Broadcasting Media
The broadcasting media in the United States operates under principles that value free speech and the representation of diverse perspectives. The administration’s ban on “woke” keywords could pressure media outlets to self-censor, particularly those reliant on federal funding or access. This environment may lead to reduced coverage of issues pertinent to minority communities, thereby narrowing the scope of public discourse. Such a shift risks undermining the media’s role in fostering an informed and inclusive society.
The “Fake News” Narrative
The term “fake news” has been frequently employed to discredit media reports that are unfavorable to certain political figures or ideologies. The current administration’s stance against “woke” terminology may further entrench the “fake news” narrative by labeling DEI-focused reporting as biased or unpatriotic. This tactic could delegitimize genuine journalistic efforts to shed light on systemic inequalities, thereby eroding public trust in the media and compromising the accountability of those in power.
Erasure of Marginalized Histories
By eliminating language that highlights diversity and systemic issues, there is a risk of diminishing the historical and ongoing contributions of marginalized communities. For instance, discussions about the civil rights movement, Indigenous rights, and gender equality inherently involve terms now deemed “woke.” Stripping these words from official narratives could lead to a sanitized version of history that overlooks the struggles and achievements of these groups, perpetuating a cycle of exclusion and ignorance.
Conclusion
The ban on “woke” keywords represents more than a semantic change; it signifies a potential shift in how information is disseminated and understood in American society. This policy risks constraining the media’s ability to address critical social issues, perpetuating the “fake news” stigma, and erasing the rich histories of marginalized populations. As the nation grapples with these changes, it becomes imperative to critically assess the long-term implications for democracy, free speech, and social justice.
Related Reads
- Trump’s Insane List of ‘Banned Words’
- DOGE’s Anti-DEI Drive Flagged These Programs—Only They Weren’t DEI
- Trump Campaigned as a Protector of Free Speech—Critics Say His Actions as President Threaten It