I was commissioned to design the brand identity for Faded Barber Shop, a modern barber shop based in Bridgend town. The client wanted a bold, street-style look that would stand out locally and appeal to a younger, trend-focused audience.

The logo uses graffiti-inspired typography for the word Faded, paired with a solid sans-serif Barber Shop tagline for balance and legibility. A striking neon green was chosen to symbolise freshness, energy, and individuality — while also making the brand instantly recognisable.

I created a logo suite with multiple variations for different uses, including monochrome and neon-glow versions. The identity was tested across shop signage, stickers, and promotional materials to ensure adaptability. The graffiti-style branding was designed to feel authentic to urban culture while still professional for business use.

The final branding gave Faded Barber Shop a distinctive, high-impact identity that reflects its personality and appeals directly to its target market. The neon-accented design ensures strong visibility both in Bridgend’s town centre and across digital platforms, helping the barbershop build a memorable and stylish presence.