Following the success of the J4CK W3ST branding, I was asked to create a separate identity for the same DJ under his new alias Dave Aura, which focuses on a different genre and vibe. The branding needed to be distinct yet carry over a sense of energy and recognition.

The identity combines bold block typography with a striking neon-pink spray effect, symbolising intensity, rhythm, and underground club culture. The style is deliberately raw and high-impact, contrasting with the cleaner lines of his J4CK W3ST brand to suit this new musical direction.

The branding was designed for adaptability across digital screens, live event backdrops, merchandise, and promotional materials. I created multiple logo variations for light and dark use, alongside mockups for posters, CD covers, and digital media assets.

The Dave Aura branding delivers a strong, energetic presence tailored to his new genre, while still aligning with his professional DJ portfolio. The bold visual style enhances his live performances and helps distinguish the alias from his established J4CK W3ST identity.