I was commissioned to design the branding and website for Darran’s Bike Shed, a bicycle engineer based in Llanelli, South Wales. The identity needed to be professional, simple, and versatile, reflecting both the technical expertise of the business and its approachable, local character.

The logo combines clean typography with a minimal bicycle icon, ensuring instant recognition and clarity. The bold black-and-white palette reinforces simplicity and professionalism, while also making the identity easy to apply across signage, merchandise, and digital platforms.

I created a full logo suite with variations for print and digital use, alongside branded mockups for signage, merchandise, stickers, and promotional items. I also designed and developed the official website (darransbikeshed.co.uk), which provides customers with service information and a professional online presence.

The branding and website gave Darran’s Bike Shed a polished, modern identity that works seamlessly across physical and digital touchpoints. The brand has been proudly represented beyond Llanelli, with Ironman and triathlon athletes wearing Darran’s Bike Shed merchandise, helping boost visibility and credibility both locally and within the wider sporting community.