I was commissioned to create a brand identity for Driftwood, a Swansea-based tattoo studio established in 2020. The client needed a modern yet raw identity that would reflect their artistic energy while appealing to a wide audience.

The name Driftwood evokes natural textures, the sea, and a sense of individuality — much like tattoos themselves. I drew inspiration from coastal themes and the gritty, handcrafted feel of tattoo culture. The design blends a bold handwritten-style typeface with a distressed brushstroke motif in ocean-inspired blue and black tones.

The branding was developed for adaptability across both physical and digital applications. I produced logo variations for light and dark backgrounds, as well as mockups for signage, merchandise (such as hats and tote bags), and promotional materials. The design ensures strong visibility whether in shopfront displays, printed assets, or online use.

The final branding captures Driftwood’s unique identity — artistic, authentic, and connected to its Swansea roots. The logo and supporting visuals provided the studio with a cohesive, versatile identity that resonates with its local and creative audience.