When news broke that Katy Perry was among a group of women sent to space as part of Jeff Bezos’ Blue Origin space tourism programme, the headlines came thick and fast. A pop star in space? It sounds like something straight out of a sci-fi musical. But behind the daisy tributes and the staged reverence for “Mother Earth,” many are left wondering: was this truly a mission of exploration, or just another glossy PR stunt dressed up as history?
Let’s be clear: space travel is one of humanity’s most extraordinary achievements. It’s about pushing boundaries, discovering the unknown, and, ideally, bettering life on Earth through scientific progress. So when a high-profile celebrity boards a spaceship not to conduct research, but seemingly to promote a tour and pose with a flower for Instagram, the symbolism gets… murky.
Yes, it was billed as an “all-female crew” and a “tribute to empowerment,” and of course, it’s important to celebrate women in space. But are we celebrating the right ones? Suni Williams, a seasoned astronaut, was literally stuck in space for nine months in 2023 due to spacecraft issues—a harrowing, heroic ordeal that received a fraction of the media coverage Katy Perry’s short, curated jaunt did.
There’s also something deeply contradictory about praising the Earth from space, while contributing to the emissions-heavy industry that is commercial space tourism. These flights are not carbon neutral, and for all the talk of love for the planet, rocketing pop stars to the edge of the atmosphere for a selfie feels like more of a spectacle than a statement.
And let’s not forget who’s behind this. Jeff Bezos’ Blue Origin is not just about the wonder of space—it’s a business. A luxury offering for the ultra-wealthy to “experience the overview effect” while the rest of us are grounded, dealing with the real effects of climate change and economic disparity. It’s a new frontier, sure—but one increasingly defined by who can afford to play astronaut for a day.
So what was Katy’s journey really about? Promoting a tour? Boosting a brand? Making headlines? Probably all three. But it certainly wasn’t about advancing science or helping humanity understand the cosmos.
At a time when real astronauts are quietly risking their lives and conducting meaningful research above our heads, the glamorisation of celebrity space trips risks cheapening the entire endeavour. If this is the future of space travel—more influencer campaign than interstellar innovation—maybe it’s time we asked whether we’re truly reaching for the stars, or just staging another photo op.