I was commissioned to create the branding for JC Beauty, a lash technician and brow specialist based in Bridgend. The client needed a professional yet stylish identity that would reflect their expertise in beauty treatments and appeal to a modern clientele.

The logo combines bold, clean typography with a delicate lash detail integrated into the letter “C”, striking a balance between strength and elegance. The monochrome palette was chosen for its timeless and versatile quality, ensuring the brand feels both professional and fashionable.

I developed a full logo suite with variations for digital and print, tested across applications such as signage, stickers, packaging, and beauty product labels. The identity was designed to be flexible, working just as effectively on promotional materials as on professional salon branding.

The final branding gave JC Beauty a polished, recognisable identity that elevates their presence in the competitive Bridgend beauty industry. The design provides consistency across all touchpoints, from salon signage to product packaging, reinforcing professionalism and brand trust.