As part of my voluntary work with the University of Wales Trinity Saint David Motorsport Team, I was tasked with refreshing their branding. The team needed a new logo that could be used across multiple applications, including their website, digital platforms, and physical placement on their race car.

The concept was to create a clean, professional, and versatile identity that reflects both the technical precision of motorsport and the dynamic nature of racing. I kept the typography bold and modern while incorporating a graphic arrow motif to symbolise speed, movement, and forward momentum.

The logo was designed for flexibility, ensuring it could adapt seamlessly across print and digital formats. I tested it on mockups, including posters, web banners, and real-world race car applications. The design used a restrained colour palette with strong contrasts to ensure legibility at high speeds and from a distance.

The final logo gave the UWTSD Motorsport Team a refreshed and cohesive identity, visible both online and on the track. The branding was successfully applied to their official materials and their racecar, helping unify the team’s presence in competitions.